Set Up Meta Pixel on SkyTab Website Builder

Description: Learn how to add a Meta Pixel to your website and switch accounts to track customer interactions and optimize marketing.

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Overview

Meta Pixel allows you to measure how visitors engage with your website and track conversions from Facebook and Instagram ads. This data helps:

• Retarget visitors with personalized promotions.
• Identify campaigns driving the most orders or bookings.
• Make informed decisions to boost traffic and sales.

Preconditions / Prerequisites

• A Meta account.
• Meta Pixel script with Pixel ID from your Facebook Business account.
  Note: You must have the Pixel script ready to paste before installing the app.

Install Meta Pixel

1. Navigate to the Apps section in Website Builder.
   
2. Locate the Meta Pixel module and select Add to Website.
   
3. Paste the Meta Pixel script containing your Pixel ID (e.g., fbq('init', '123456789')).
4. Select Agree & Install to enable tracking.
   

Switching Meta Pixel Accounts

1. In the Meta Pixel module, select Uninstall.
2. Repeat steps 1–4 above using the new Pixel ID.