Marketing Guide for Pay With Crypto on SkyTab POS

Description: Learn how to promote crypto payments in-store, attract crypto-savvy shoppers, and educate customers about using this new payment method.

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Marketing Guide

SkyTab POS | Pay with Crypto Feature

🎯 PURPOSE

Now that you’ve enabled the Pay with Crypto feature on SkyTab, it’s time to let your customers know!

This guide is designed to help merchants promote and normalize crypto payments in-store, increase visibility among crypto-savvy shoppers, and educate existing customers about this new, innovative way to pay.

Inside, you’ll find sample announcements, messaging tips, and promotional ideas to help you spread the word and make your crypto launch a success. 🚀

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📌 ADD IN-STORE SIGNAGE

If you do just one thing—do this. Clear, visible signage at checkout is the single most important step to driving crypto payment adoption. Customers won’t use what they don’t know exists, so make it unmistakably clear that you accept crypto right where the payment decision happens.

• Use "Crypto Accepted Here" window decals and counter signs.

• Reinforce awareness with a verbal mention from staff at checkout – this simple action boosts visibility, encourages adoption, and helps turn curious shoppers into crypto-paying customers.

💡 Pro Tip: Place signage at eye level and next to the payment terminal to capture attention right when it matters most.

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🌐 WEBSITE UPDATES

Your digital presence is just as important as your physical signage when announcing a new payment method—especially one as forward-thinking as crypto. Make sure your customers see and understand this update wherever they engage with your brand online.

• Add a “We Accept Crypto” badge or banner to your homepage and/or payment options page.
• Include a dedicated FAQ or landing page explaining:
  • What cryptocurrencies you accept
  • How crypto payments work in-store
  • Answers to common customer questions

💡 Pro Tip: Add your crypto-friendly status to your Google Business profile so new customers searching for crypto-accepting merchants can find you more easily.

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📢 PROMOTION

Promotion is key to building awareness and encouraging adoption. Use social media, email, and community outreach to highlight your new crypto payment option and make it easy for customers to engage. The tips below will help you launch with confidence.

✅ Social Media Posts

Share posts announcing crypto acceptance with visuals.

• Instagram Post Caption
  • “We’ve gone digital in a new way 💸 Now accepting cryptocurrencies like Bitcoin, Ethereum, and more at checkout! Fast, secure, and future-ready. #CryptoAcceptedHere #PayWithCrypto”
• X (Formally Twitter)
  • “Crypto lovers rejoice! 🚀 You can now pay for your [coffee/pizza] with Bitcoin, ETH, and more crypto at our store. #CryptoAcceptedHere #PayWithCrypto”

💡 Pro Tips:

• Keep messages under 5 seconds long, and use motion to draw attention.
• Tag @Shift4 so our social team can help boost your content.

✅ Newsletter

• Email Newsletter Blurb: Inform your existing customers. Sample Newsletter Content
  • Subject Line: 🚀Now Accepting Crypto Payments!
  • Header: We Now Accept Crypto!
  • Body Copy:

You can now [shop/dine] with us using your favorite cryptocurrencies! We accept crypto payments at checkout. It’s safe, fast, and as easy as scanning a QR code. Whether you’re a seasoned crypto user or just curious to try it out, we’ve made it simple and seamless.

How It Works:

1. Scan the payment QR Code at checkout.
2. Select Pay with Crypto.
3. Choose how you’d like to send crypto.
4. Follow the payment flow to complete the transaction!

Visit us in-store and experience the future of payments today.
[📍 Store Locations] 

💡 Pro Tips:

• Enhance the effectiveness by adding images.
• Include any relevant call-to-actions, such as in-store specials or crypto-specific community events, to engage subscribers. 

✅ Engage with Local Crypto Communities

• Invite local blockchain or crypto meetups to host their events at your location.
• Offer discounts for crypto users during crypto-themed events, local crypto conferences, or Bitcoin Pizza Day (May 22nd).
  • Check out https://cointelegraph.com/events/ to find an event near you!
  • 🍕 What is Bitcoin Pizza Day, you ask? Great question!
    • Bitcoin Pizza Day (May 22) commemorates the first real-world Bitcoin transaction in 2010, when developer Laszlo Hanyecz paid 10,000 BTC for two pizzas—worth billions today.
    • It’s now celebrated globally by the crypto community to mark Bitcoin’s early adoption and promote crypto payments in everyday life.

💡 Pro Tip: By integrating into these communities, you’ll not only boost awareness of your crypto-friendly POS—but also build community trust, grow your customer base, and strengthen your merchant brand among crypto adopters.