Shift4 Loyalty Customer Enrollment for SkyTab POS

Description: Learn how to enroll customers in Shift4 Loyalty using your customer enrollment link or QR code, and how to promote enrollment effectively in-store and online.

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Note: This feature is currently available only for Pilot users.

Overview

Customers must enroll in Shift4 Loyalty before they can earn or redeem rewards. Enrollment is completed using a customer-facing enrollment link that allows customers to sign up on their own mobile device.

Once enrolled, customers can immediately begin earning loyalty points on purchases.

Important: Customers cannot enroll directly at the SkyTab POS workstation at this time. Enrollment must be completed using the enrollment link or QR code.

Step 1: Access Your Customer Enrollment Link

During the Shift4 Loyalty installation process in Lighthouse Marketplace, a unique Customer Enrollment URL is generated for your business.

This enrollment link:

• Is used by customers to register for your loyalty program
• Can be shared digitally or displayed in-store
• Serves as both the registration and login link for customers

Tip: Save your enrollment link so it can be reused across all customer-facing channels.

Step 2: Create and Display a QR Code

To make in-store enrollment fast and easy, you can convert your enrollment link into a QR code.

Create a QR Code

1. Copy your Customer Enrollment URL.
2. Use any QR code generator to create a QR code from the link.
3. Download or print the QR code for display.

Display QR Codes In-Store

For best results, place QR codes in high-visibility areas such as:

• Checkout counters
• Tables or menu stands
• Receipts
• Signage near the register or entrance

Step 3: What Customers Do to Enroll

From the customer’s perspective, enrollment is quick and simple:

1. Scan the QR code or select the enrollment link.
2. Complete a short registration form.
3. Submit the form to finish enrollment.
4. Start earning loyalty points immediately.

Important Enrollment Notes

• Customers must enroll using their own mobile device.
• Enrollment cannot be completed directly on the SkyTab POS.
• Each loyalty account is associated with a unique email address and phone number.

Best Practices to Increase Enrollment

In-Store

• Train staff to mention the loyalty program during checkout.
• Direct customers to scan the QR code to enroll.
• Use signage to highlight how easy and fast enrollment is.
• Include enrollment messaging on printed receipts.

Digital

• Add the enrollment link to your website footer or header.
• Share the link on social media platforms.
• Include enrollment calls-to-action in email marketing campaigns.
• Add a “Join Our Loyalty Program” button to online ordering platforms.

Messaging Tips

• Highlight immediate value: “Start earning rewards today.”
• Emphasize simplicity: “Sign up in under a minute.”
• Reinforce benefits: “Earn points on every purchase.”

Want to understand what customers see after enrolling, including confirmation emails, login, and the loyalty dashboard? Visit the What Customers See When Enrolling in Shift4 Loyalty article.