Enable Order with Google for Online Ordering

Description: Connect your Online Ordering storefront to Google Search and Maps using Order with Google (OwG) so customers can place orders directly through your branded experience.

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Note: This feature is currently available only for Pilot users.

Overview

Order with Google (OwG) allows customers to discover your restaurant on Google Search and Google Maps and seamlessly transition into your Online Ordering experience.

When Online Ordering is enabled, Order with Google is automatically activated for your location. Google acts as the discovery layer, directing customers to your Online Ordering storefront where orders are completed.

Who is This For?

Restaurant owners and admins using Online Ordering who want to drive more direct online orders through Google.

How Order With Google Works

When customers search for your restaurant on Google, they may see options such as Order Online, Order Pickup, Order Delivery, or View Menu.

Depending on your setup, customers will either be redirected directly to your Online Ordering storefront or see a list of ordering providers (such as DoorDash, Uber Eats, etc.).

When configured correctly, your Online Ordering storefront appears at the top of the provider list, labeled "Preferred by this business," guiding customers toward your branded ordering experience. All orders placed through this flow are processed through Online Ordering and sent directly to your Workstation.

Important: Your restaurant name, phone number, and address must exactly match between Shift4 and your Google Business Profile. If they don't, your Online Ordering storefront won't appear in Google ordering results.

Prerequisites

Before getting started, confirm:

• Online Ordering is live (menu configured and tested)
• You have admin access to both Marketplace and Google Business Profile

Step 1: Verify Online Ordering is Enabled

1. Log in to your Customer Hub.
2. Select Marketplace.
   
3. Navigate to Online Ordering > Restaurant Settings.
   
4. Confirm that Online Ordering is enabled and the restaurant contact information is accurate.
   
   Note: Order with Google is automatically enabled when Online Ordering is turned on; no manual toggle is required. You will see a prompt to set Online Ordering as your preferred provider.
5. Select Save.

Step 2: Copy Online Ordering Storefront URL

1. In Marketplace, go to Online Ordering.
   
2. Locate and copy your ordering URL.

You'll use this link in your Google Business Profile in the steps below.

Step 3: Create or Claim Google Business Profile

If you don't already have a profile:

1. Go to https://business.google.com.
2. Sign in and search for your restaurant.
3. Claim or create your business.
4. Complete verification.

Step 4: Configure Food Ordering in Google

1. Search for your restaurant on Google while logged into your Business Profile account.
2. Select Edit profile > Food ordering.
3. Turn on Accept orders on your profile.
4. Add your Online Ordering URL if it isn't already listed.

Step 5: Set Online Ordering as the Preferred Provider

1. In Food ordering settings, select your Online Ordering link.
2. Select Edit.
3. Enable Preferred for pickup and Preferred for delivery (if applicable).
4. Save your changes.

Step 6: Set Your Preferred Menu Source

When Google finds multiple menu sources for your business, you'll find the menu options and when each was last updated in the Menu tab. To reflect the updated menu on your profile, select your preferred menu source:

1. Go to your Business Profile.
2. Select Edit menu.
3. From the Full menu tab, select your preferred menu source.
4. Select Save.

Your preferred menu appears as public info on your profile.

Step 7: Test the Experience

1. Search for your restaurant on Google in an incognito window or while logged out.
2. Select Order online, Order pickup, or Order delivery.
3. Confirm your storefront appears and is labeled "Preferred by business."
4. Open the storefront and place a test order.
5. Verify that the order is received and the routing is correct.

What Customers See on Google

Ordering buttons: Customers may see buttons for Order Online, Order Pickup, or Order Delivery directly on your Google listing.
Provider list: Selecting an ordering button displays a list of providers, which may include DoorDash, Uber Eats, Grubhub, and others. When configured correctly, your Online Ordering storefront appears at the top, labeled "Preferred by business."
Menu visibility: Google may also display menu highlights, menu sections, and a "View menu" option, driven by your Online Ordering configuration and Google indexing.

FAQs

Do I need to enable Order with Google manually?

No, it's automatically enabled when Online Ordering is turned on.

Why don't I see "Order Online" on Google?

Common reasons include:

• Your Google Business Profile isn't verified
• Your phone number or address doesn't match
• Online Ordering isn't enabled
• Your ordering link hasn't been added or set as preferred.

Can I still show DoorDash or Uber Eats?

Yes. Google may display multiple providers. Setting Online Ordering as your preferred provider ensures it appears first, is labeled "Preferred by business," and drives more direct orders, helping reduce overhead costs associated with third-party delivery services.

Need Help?

Online Ordering configuration: Contact Shift4 Support
Google Business Profile: Visit Google Business Profile Help and search for "Manage online ordering options."