Description: Learn about Lighthouse Business Manager (LBM) features and customer engagement tools, as well as a collection of linked procedures that cover additional steps for using LBM.
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Lighthouse Business Manager (LBM)
All merchants are provided with access to our online Lighthouse Portal at the time of boarding. Merchants will receive the first 60-days of Lighthouse premium features at no cost; then a $20/month fee will be billed at the beginning of each month. The fee is located in the Other Details section of the statement and labeled LIGHTHOUSE PORTAL.
Note: Marketplace is NOT included in this charge.
Important: Only Legacy Shift4 software merchants who had previously opted out of LBM Premium functions and have not converted from their Legacy system will be exempted from this fee. See End-to-End Billing Matrix & Statement Glossary for any other fee questions.
Lighthouse Business Manager Features
The core Lighthouse online portal provides immediate access to your processing details, such as transactions, batches, deposits and chargeback reports. LBM also offers numerous management features and customer engagement tools that give you complete control over their business remotely. This service is available 24 hours a day, 7 days a week.
If you have a Shift4 POS system, they will also be able to run real-time sales, labor, inventory and financial reports, and even make updates to menu or product offerings remotely. LBM features include:
- Account Maintenance: This feature can only be accessed by the account administrator (first person to register).
- Live Data: Monitor who is clocked in and how long they have been clocked in. Review today's deposit, top items sold, and how many guests you currently have and up-to-date labor statistics.
- Mobile Layout: Extremely intuitive mobile format and Mobile Application so merchants can have a shortcut straight from the home screen of their phone.
- Customer Engagement (Premium Feature): Automate email marketing as well as take advantage of built-in tools that allow target messages to be sent to customers, including a dozen easily customizable templates to choose from. Create sending rules for when certain email marketing campaigns should be used.
- Digital Reputation Management (Premium Feature): Monitor online review platforms, respond to customers and monitor Facebook, Yelp, and Google Business reviews all on the same page. Reply to reviews directly from Lighthouse! Analysis tools make it easy to keep track of recommendations.
- Social Media Management (Premium Feature): Manage all of the social media for the business through one centralized page. Create a post ahead of time and schedule it for a specific date or set it as reoccurring. Analyze the performance of the posts. Engagement (e.g., Likes on a Facebook post). Interactions (e.g., Replies on Twitter)
Internal
Note: Legacy merchants that previously opted out of the Premium Features will not be able to see or use these features in LBM.
Merchant Talking Points:
- Lighthouse Business Management System consists of three key premium features: Customer Engagement, Digital Reputation Management, and Social Media Management. These tools give you a competitive edge by letting you easily engage with customers via email campaigns, as well as letting you track and manage customer feedback across social media platforms.
- SkyTab POS requires the use of premium services as part of the total solution package, which is why it is not optional.
Additional Article Links:
- Dashboard Overview in Lighthouse Business Manager
- Transaction Manager
- Insights Overview
- Reports Overview
- Set up, Edit, or Delete a Report Subscription
- Access and View Statements and Documents
- Profile Overview
- Enable Refund Permissions
- Perform Transaction Adjustments
- Set up and Use Two-Factor Authentication
- Multi-Location Features
- Customers Overview
- Documents Overview
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